Custom CRM
React / Next.js dashboards connected to PostgreSQL and other relational databases.
XIRIZ | DIGITAL WORKS
Custom CRM and Web Systems
CRM Architecture & Process Automation.
Centralize clients, follow-up and automation in a system built around your operation.
A custom CRM organizes the sales pipeline, automates tasks and concentrates critical information in one place. Use the buttons to jump straight to the block you want to review.
Technologies and capabilities
Choose an area to explore the stack, integrations and operational capabilities.
Core TechnologiesCustom CRM · SaaS platforms · Automation and webhooksExplore
SaaS platforms
Integrations with HubSpot, Salesforce, Zoho CRM, and Zendesk via APIs.
Automation and webhooks
Zapier, Make, WhatsApp Business API, SendGrid, and Twilio.
Operational CapabilitiesLeads and sales funnels · Omnichannel automation · Metrics and dashboards · Two-way synchronizationExplore
Leads and sales funnels
Lead capture, qualification, assignment, and pipeline opportunity tracking.
Omnichannel automation
Confirmations, notifications, and reminders via email or WhatsApp.
Metrics and dashboards
Revenue, conversion, sales productivity, and customer lifetime value (LTV).
Two-way synchronization
Connections between CRM, mobile applications, websites, and accounting or POS systems.
Infrastructure, AI & DevOpsCloud and hosting · AI integrations · DevOps · Intelligent automation · …Explore
Core Technologies
Cloud and hosting
Vercel, AWS (S3, EC2, CloudFront), Google Cloud Platform, and DigitalOcean.
AI integrations
OpenAI API, Anthropic API, media generation (Kling, Midjourney through available integrations), and vector search with pgvector.
DevOps
CI/CD pipelines with GitHub Actions, Docker, monitoring, and staging / production environments.
Operational Capabilities
Intelligent automation
Support and sales agents, ticket classification, and interaction summaries.
Scalability and CI/CD
Automated deployments, safe test environments, and secure secret management.
Backup and continuity
Automated backups, disaster recovery, and full-system observability.
Process to build the CRM
The goal is to transform a scattered process into a clear, scalable operational tool.
Process audit
We map how your team currently works and how your commercial flows move.
System architecture
We define dashboards, data, roles, stages and integrations.
Development and implementation
We build the CRM and connect automations or external services.
Training and evolution
We deploy, train and leave a solid base for future improvements.
FAQs
Frequently asked questions about the service.
Yes. We can evaluate the current structure and organize a gradual migration to the new system.
Yes. A custom CRM is designed around your real stages, rules and owners.
Yes. Depending on scope, we can integrate email, APIs and external services.
Yes. The system can grow with new modules, reports or automations.